Managed Service Providers: Becoming the Services Broker

Jennifer Gill
February 9, 2018

As technology has evolved, so has the role of the managed service provider. Initially, service providers offered hardware silos and then took over business processes by providing services like backup-as-a-service and then disaster recovery-as-a-service. As IT saw that MSPs could support their service levels, the comfort level with outsourcing services increased and soon, organizations began outsourcing the management of their data centers. MSPs were able to expand their footprint and reach into their client’s datacenter.

At the same time, many IT teams are struggling to support their businesses as the amount of data and number of workloads that require management are growing exponentially. There is no time for a methodical evaluation of options, whether they be in the cloud, or maybe even their own data center. If IT had the time, there could be a complete evaluation of resource utilization across all their own assets and then compare that to cloud, the best service cloud be found.

Staying relevant is just one aspect of how to be of maximum value to your clients, another resource to cloud adoption within the enterprise is offering expertise or a simpler approach. It may be easy to deploy a workload into cloud, but what if the workload needs to be pulled back on-premises? What would need to happen then? Organizations frequently go to cloud to avoid lock-in, but many times the opposite occurs.

Leveraging the HyperCloud™ Portal, MSPs can get a full view of the assets within their customer’s data center, the MSP also has full visibility into their own assets and public cloud as well. The intelligence in the platform provides real-time cost analysis based on the performance requirements and allows MSPs to intelligently select the right set of services to support the needs and requirements of their customer. As a cloud service broker with full cost transparency across services, MSPs are able to gain their customer’s trust and strengthen their partnership.

In terms of expertise, managed service providers have years of expertise operating in a cloud model. They can carefully evaluate services based on their customer’s needs and broker the correct services and continue to manage them. This removes a key barrier to cloud adoption and enables customers to leverage the right services with experts brokering the best service for the workloads needs and IT’s budget.

With MSPs acting as a Cloud Services Broker, IT is able to focus on innovation within the business and other activities that drive revenue. The MSP solidifies their position as a trusted-advisor, and IT is able to fully meet the requirements of the business.

Jennifer Gill

Jennifer Gill

Jennifer Gill, VP, Corporate and Content Marketing at HyperGrid has more than 20 years of IT experience. Prior to joining HyperGrid, Jennifer was the Director, Global Product Marketing, at Zerto where she was the first marketing person in the US. At Zerto, Jennifer led the product messaging and global content strategy and built the customer reference program, the customer advisory board and the analyst relations program. She also managed Technology Partnerships including relationships with Amazon and Microsoft. Previously, Jennifer held management positions at EMC and played a key role in VCE. Jennifer has a BS in Biomedical Engineering from Boston University and an MBA from the Goizueta Business School at Emory University.

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