In the previously published blog, “Challenges for Managed Service Providers in Today’s Multi-Cloud Market”, we outlined the typical challenges that managed service providers (MSPs) face. In this one, we will cover the ideal solution which will help MSPs address these challenges and advance their businesses.
- Support for new services and self-service. MSPs need to add new services and capabilities without increasing complexity and ultimately costs. They need a platform that makes it easy to introduce new services, like backups, database services, web services, etc. Additionally, these services need to be offered in a way that supports self-service. Finally, the platform needs to support these services across clouds and hypervisors to expand the available market with a simple and automated toolset so that management costs do not increase.
- Intelligent workload placement. There is no one size fits all for all workloads. MSPs need to provide cost transparency to customers to help them make the right decisions for application placement based on performance and cost. Ideally, the MSP can partner with their customer and automatically move workloads when costs change so that MSPs can help their customers save money.
- Support for multiple clouds and hypervisors. IT does not want to have to get locked in to one technology strategy. The platform needs to support all of the major public clouds and hypervisors. Additionally, it needs to help MSPs provide a consistent experience, regardless of the underlying technology, so that their customers can fully realize the benefits of their services.
- Support for containers, VMs and bare-metal applications. IT has older legacy applications that need to be modernized to help support digital transformation efforts. MSPs need the solution they use to support containers as they are a key ingredient to enable transformation. Additionally, support for a broad technology set is important so that MSPs can deliver on a critical goal of IT, which is to avoid vendor lock-in.
- Consumption-based pricing. MSPs would love to have their expenses line up with their revenues. One of the big attractions of going to a service provider is the pricing model for the company receiving services. Organizations pay just for the service they use, whether that is infrastructure-as-a-Service, Disaster Recovery-as-a-Service and so on, on a monthly basis. The company does not have to make a significant purchase. However, MSPs typically have to invest in infrastructure, networking, management platforms, hypervisors, etc. as a capital expense. A solution where MSPs pay for use as their customers do would align expenses with revenues and simplify the overall financial situation.
The ideal solution for MSPs allows them to add services quickly to meet the changing needs of customers while responding to the competitive landscape. Innovation is moving quickly, and MSPs need to be able to respond quickly. This is not a complete solution, but this covers the major capabilities that MSPs require to grow their business, acquire new customers, create new services and grow revenues.
Jennifer Gill, VP, Corporate and Content Marketing at HyperGrid has more than 20 years of IT experience. Prior to joining HyperGrid, Jennifer was the Director, Global Product Marketing, at Zerto where she was the first marketing person in the US. At Zerto, Jennifer led the product messaging and global content strategy and built the customer reference program, the customer advisory board and the analyst relations program. She also managed Technology Partnerships including relationships with Amazon and Microsoft. Previously, Jennifer held management positions at EMC and played a key role in VCE. Jennifer has a BS in Biomedical Engineering from Boston University and an MBA from the Goizueta Business School at Emory University.
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