What Happens in Vegas at AWS re:Invent…

…becomes great takeaways from the show!

The HyperGrid™ team recently spent the week in sunny Las Vegas at AWS re:Invent. We had the opportunity to meet enterprise IT professionals face-to-face and hear about their cloud experiences. Overall, we found that most companies are farther along the cloud journey now than we’ve seen in the past. They have a new understanding of, and appreciation for the cloud, allowing us to dive right into their specific experiences and explain how an intelligent cloud management platform will enable them to Cloud Smarter. The HyperCloud™ 6.0 platform, in particular, addresses a variety of use cases that attendees are now faced with. In fact, the top six use cases outlined below played into a number of the trends and announcements coming out of the show.

1. Unified Hybrid Cloud Management

What was discussed as the “single most disruptive new service announced at re:Invent 2018” was AWS Outposts, which allow companies to run AWS infrastructure on-premises for a consistent hybrid experience. This underscores the change in the AWS stance over time, from supporting the public cloud only to supporting hybrid models. According to AWS CEO, Andy Jassy, “Customers are telling us that they don’t want a hybrid experience that attempts to recreate a stunted version of a cloud on-premises, because it’s perpetually out-of-sync with the cloud version and requires a lot of heavy lifting, managing custom hardware, different control planes, different tooling, and manual software updates.” We’re seeing more sophistication emerging around the decision to re architect, versus a lift-and-shift approach to cloud. All of this creates new services that require new tools. We actually spoke with a number of IT professionals who are looking for tools to plan and optimize, scale and manage their cloud adoption with guardrails. That’s why we developed a hybrid cloud management platform that helps you intelligently manage any type of cloud with a single pane.

2. Intelligent DR Planning

At the show, we saw that enterprises are now making it a priority to move mission-critical workloads to the cloud, creating even more of a need for careful and proactive planning. Amazon, in a roundabout way, emphasized the importance of intelligent DR planning, specifically with the announcement of S3 Intelligent Tiering, which stores data in tiers based on data access patterns. This makes DR-to-Cloud financially even more interesting for customers who are not yet moving the production application to the cloud (or looking at DR to a different cloud than the production workload). We offer Proactive DR Planning with Zerto Integration, so that customers who use or plan to use AWS for DR can auto-discover their existing environment (VMs and apps) and proactively assess the true cost of implementing DR (factoring in advantages coming from features like S3 Intelligent Tiering, but also all other costs including Network Egress costs), with just a few clicks. This provides an easy way to understand DR costs and easily build a business case for implementing DR-to-Cloud.

3. Data-Driven, Automated Migration Planning

We also found that transparency and detailed comparisons provided by HyperCloud migration analytics were consistently interesting benefits for people with on-prem IT who haven’t yet decided to make a complete move to the cloud. The ability to discover, right-size, visualize, and forecast costs with HyperCloud was of great interest to attendees. Announcements such as EC2 A1 instances feature ARM-based processors that are suitable for Linux workloads, or the new C5n instances. These are a good choice if you need virtual machines with up to 100 Gbps of network bandwidth—demonstrating a need for the analytical approach to AWS Instance Planning that HyperCloud specializes in. Our recommendations are based on actual benchmarked data and automated discovery that correlate your existing application needs.

4. Optimize Cloud Costs

The cost of the cloud was, and continues to be, an important topic. Attendees inquired about the main differences between our solution and others on the market. Our platform provides you with the insight to make smart cloud decisions when it comes to your cloud budget, through a single dashboard. You can view, proactively manage, and right-size your cloud costs with the help of our insights and analysis. The new instances and offerings announced by AWS this week also factor into this equation. They are now available as choices you need to take into consideration, based on actual historical usage of your application and the performance vs. price of those instances.

5. Simplified Lambda Optimization

Serverless was an exciting topic for those working on it, and attendees wanted counsel on whether or not serverless was better for their apps. We recently announced support for AWS Lambda, offering the ability to simplify monitoring of Lambda resources. This capability lets you continuously optimize allocation of various resources that impact ongoing cost,  as well as ensure continuous compliance with security best practices. AWS also gave serverless computing a boost with the announcement of Lambda Layers, which promote component sharing and keep deployment packages small.

6. Enforce Security and Governance

The growing depth and breadth of AWS services increase the importance of Cloud Ops teams and create the need to govern complex AWS organizations with hundreds or thousands of accounts. So it’s no surprise that security and governance were also top-of-mind for attendees. Amazon is addressing concerns in a number of new ways, with the introduction of AWS Control Tower, AWS Security Hub, AWS Firecracker, AWS License Manager, and AWS Well-Architected Tool. All of these services are designed with the goal of easing cloud security and governance. Our platform, in particular, offers total visibility into your cloud environments, so you can keep your cloud resources compliant with organizational policies and compliance regulations, as well as proactively monitor and minimize security risks.

7. Automate DevOps and Containers

Among the major trends that AWS noted is a growing demand for containers and data lakes. With our platform, you can support your DevOps team with the latest in container technology. You can now choose Kubernetes or Docker Swarm with full support for monitoring, security, and production-ready cluster environments that work on any cloud without expensive, third-party distribution licenses. (Alternatively, you may simply orchestrate existing cloud container services.) In addition, HyperCloud 6.0 brings forward support for Google Kubernetes Engine (GKE), the leading managed Kubernetes provider for production environments.

It was a productive week for AWS and cloud in general, and we’re thrilled to see many new services that align nicely with the offerings of our platform. The HyperGrid booth was constantly filled with the energy of visitors stopping by to learn more, and we are excited about following up with the thousands of AWS customers who stopped by our booth. HyperGrid is leading the charge in intelligent cloud management and encouraging enterprises that find themselves on their very own cloud journey to Cloud Smarter™ with us.

Manoj Nair joins HyperGrid from HPE where he was GM and VP of Product Management for Converged Infrastructure. His team was responsible for driving the Product Strategy and Roadmap across all elements of the Converged Portfolio & Infrastructure Management. Prior to HPE, Manoj was SVP leading strategy and R&D for the Public Cloud solutions at EMC. This was an incubation team working across the EMC federation of companies. Previously, Manoj was SVP & GM at RSA – responsible for IAM & Authentication product lines. Previously he led R&D and Product Management for RSA Security Management portfolio. Manoj also led R&D for EMC's internal incubation project, EMC Infoscape, as well as the architecture of the EMC PowerPath product family. Manoj has also held development and research positions at Data General, Novell and US NSF funded Research Labs. He is also the holder of over a dozen patents granted by USPTO in Systems Software, File systems, Information Management and Security. Manoj holds a M.S. in Computer Science from Clemson University. Forbes Technology Council, Official Member 2018

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